Boatyard Sales is purpose-built software for marine dealerships, brokerages, and sales operations. Manage every boat, engine, and trailer in one place. Send AI-powered listings buyers actually engage with. Quote faster, close paperwork automatically, and see exactly what every unit is costing you.
Boatyard Sales is marine dealership management software purpose-built for the marine industry. It supports boat dealers, brokers, custom boat builders, and engine dealers of all sizes, from single to multi-location operations. It brings inventory management, AI-powered listings, digital quoting, lead tracking, document automation, costing, floor plan management, and marketplace syndication into a single connected platform.
Most marine dealers are managing inventory in a DMS built in a different era, sending PDFs that go silent the moment they leave your inbox, and manually filling out the same state forms for every closing. Meanwhile, buyers are doing more research online and expecting faster responses than ever. The tools your team relies on were not designed for the way buyers shop today — and the gaps are costing you deals.
Static PDFs and emails give you zero visibility. You cannot see if the buyer looked at it, how many times, or when they went quiet.
Floor plan curtailments, service costs, freight, rebates — without a real ledger, every boat you sell is a guess at actual margin.
State titles, buyer's orders, registration forms — all the same data, re-entered every time, on every deal.
One platform for inventory, AI listings, quoting, leads, documents, floor plans, and marketplace syndication — designed specifically for how marine dealers sell.
One home for every boat, engine, and trailer you stock.
Manage your entire sales operaiton from one place, starting with lightning-fast inventory management tools with business intelligence insights.
Better photos. No photo studio required.
Built-in AI photo enhancement lets you improve listing imagery directly inside the platform before listings go live, including lighting improvements, background replacement and more.
Generate gold-standard listings in less time.
Turn your inventory into complete, professional digital listings that can be managed from one place.
Standard Listings Branded, shareable boat presentations with a personalized message, attached quote, and full tracking. See every view, every action, and buyer interest level.
AI Listings An interactive experience powered by our AI sales agent. Buyers ask questions, browse specs, and request pricing through a conversational interface. To unlock pricing, buyers provide their name and contact info — satisfying OEM compliance and handing you a qualified lead with full conversation history.
Close more deals, faster, with complete digital quotes assembled in minutes.
See your entire pipeline in one view.
Visual, Trello-style pipeline for every active opportunity. AI leads created automatically from listing engagement. Manual leads added by your team.
Close the paperwork in minutes.
Upload any fillable PDF. The platform maps fields automatically to customer, boat, and dealership data already in the system. Generate a complete, pre-filled closing package in minutes.
Know the real cost of every boat on your lot.
Running ledger per unit — purchase price, curtailments (auto-calculated), freight, storage, marketing, rebates, and pre-sale service. Each boat shows total investment, outstanding balance, and monthly burn rate.
Run incentives without manual updates.
Set title, start/end dates, promotional description text, banner overlay (text + color), and discount amount. Auto-expires. Applied to any unit directly or in bulk from the promotions interface.
Your inventory, everywhere buyers look.
Pricing, photos, and sold status propagate automatically. No manual feed management across channels.
Quote built-to-order boats before they exist.
Model records let you configure all available options for a boat not yet in stock, quote it to buyers with full customization, and convert to an in-stock record when the boat arrives. Ideal for dealerships that sell custom orders.
Ask your data a question. Get an answer.
Inventory counts, age of inventory, and brand performance surfaced automatically. The built-in AI assistant answers natural language questions: "How many Malibu boats do we have?" or "What's our average age of inventory by brand?"
No follow-up falls through the cracks.
Tasks attached to boats, customers, and deals — visible wherever your team is working. AI-assisted task management surfaces the right next actions based on pipeline activity.
Boatyard Sales is the platform that drives boat, trailer, and engine sales. Boatyard Service is the leading marine service platform. Same company, built for the full operation of a marine business. If your dealership has a service department, Boatyard's service platform handles work orders, scheduling, technician management, digital estimates, invoicing, inspections, and real-time shop profitability. The roadmap connects the two: service costs on a unit will flow directly into Boatyard Sales costing for full pre-sale visibility.
Learn more about Boatyard for Service →Every Boatyard Sales client works directly with our team — not a support queue.
A primary contact handles your questions, onboarding, and feature requests. As your account grows, we introduce you to additional team members across product, engineering, and customer success.
Whether you are loading your first boats, mapping your first document templates, or migrating from a legacy system, our team helps you move quickly and avoid common pitfalls.
Many of the features in the platform started as client requests. If something is missing or would meaningfully change how your dealership operates, tell us. We build based on real customer signal.
Adding locations. Expanding into new segments. Moving from brokerage to new boat sales. The platform and team grow with your business.
A 30-minute call is enough to dig in to how you'd like to level up your sales process and how our platform fits your operation, from inventory and quoting to floor plans and more.